The sense of overwhelm that often comes with running a business based in your passions and skills can feel daunting to say the least, especially when your mind is focused on the creative side of your work. However, having some fundamental tools you can put into place to help alleviate overwhelm and help you make the decisions you need to move forward in the ways that feel right for you and your art can prove irreplaceable to you and the life of your business.
There are two distinct sides to running a business: the creative side, which includes your work, your message and the content through which you share your message with the world, and the technical side, which includes your personal and business finances, the structure of your business and everything that is needed to build that structure.
Usually, when we first start a business, especially as artists, we are steeped in the creative side, passionately involved in bringing new creations to life. Most small businesses begin with an idea we know we must share with the world, so we nurture the spark of passion we have into a fire we can share with others.
The problem we run into while in this state of creation is switching over to the technical side while we are in the creative part of our brains, especially in terms of building a business for the first time.
But there is a simple remedy for this, which is what we discuss in today’s episode.
A few months ago I had the most amazing question pop up in my inbox that I have a feeling everyone can relate to. It was truly profound in its simplicity yet deep in its complexity. I paused on it for a long moment as I took it in, knowing the answer needed to be explored, communicated and shared.
Dear Alexis,
How do I get past my fear of taking the next step in my business as an artist without feeling like I’m going to literally fall apart and die? I want to create a new scenario for my art and my life, and I see how it could unfold as I write this. But the fear I’m feeling makes me want to shut it down, turn away, so I don’t have to feel like I’m in agony any more. What is your insight on this? I feel like an addict who is addicted to old behavior and I want to break the habit, now.
Sincerest Thanks,
Marla
This question touches my heart deeply, as Marla is speaking to so many of us (dare I say all of us?) when it comes to fear. Fear of the unknown is one of the most charged concepts for the entire human race, and fear around money, which is so deeply ingrained in our social consciousness on a global scale, is in the top four categories of the most stressful fears to deal with.
Yet there are two sides to fear when it comes up for us that if we keep in mind can truly help us nip it in the bud, which is what I discuss in today’s episode.
One of the biggest issues artists have in their businesses with their art has to do with time: there is not enough time to focus on all the things you need to get a business up and running, never enough time to get past the learning curves necessary to learn all the new tech skills you need to sell online and certainly not enough time to spend selling your work to the right people because you don’t know who those people are or where to find them.
But what if you had a way to streamline your whole process by focusing on just ONE method that not only took you directly to your most ideal clients but helped you understand what they’re looking for on such a deep level that you basically know exactly what to sell and how to sell it at all times?
This is what the ASK Method, developed by bestselling author and my mentor Ryan Levesque, can teach you. Ryan has helped thousands of businesses strike gold, literally, by genuinely and authentically connecting with their most ideal clients, and I want to share this method with you so you can do the same in your art business.
This is why you need to go right now to bit.ly/asklaunch to access Ryan’s free training, The ASK Method Masterclass. I promise you, this will be ONE masterclass you will never regret taking.
I am excited to share it with you, and I look forward to seeing you on the other side.
This week I’m so excited to offer you access to the most incredible free training in discovering your true ideal client for your art business: The ASK Method Masterclass. I’m quite passionate about this training because it was created by my mentor, Ryan Levesque, who has helped literally thousands of businesses connect to their true ideal clients in the most genuine and authentic ways through this groundbreaking methodology.
And this week, you get to have access to the training for FREE when you go to bit.ly/asklaunch. I’m so excited for you to experience it.
There is one vital piece of advice Ryan shared with me when I first started working with him, and that was to always utilize the Power Of ONE in my business. We can get carried away as creatives with ideas that can carry us from one extreme to the next, making us think we will have the time, energy and resources to implement all of those ideas in due time.
But the truth of the matter is that 90% of small businesses in the U.S. fail each year because they don’t have a clear enough focus on bringing in revenue, and the majority of them fall into what is considered “shiny object syndrome”- trying to do too many things all at one time and not taking the time to focus on the ONE offer in their businesses that has the potential to bring in 80% of their revenue.
Once you have that ONE offer clarified, you can truly hone in on who your ideal client is, and then you may as well have struck gold.
In Ryan’s free training, The ASK Method Masterclass, he walks you through step by step how to apply the ASK technique to finding your ideal client with ONE single offer. Do not miss this- I know firsthand that gold lies on the other side.
Go now to bit.ly/asklaunch.
There’s a specific method I use when building any new business that begins with the end in mind: understanding who your true ideal client is. The importance of understanding how to find your true ideal client can save you countless hours of preparation, hundreds of thousands of dollars in marketing costs and increase your revenue in your business threefold.
But the key is to understand how to cut through all the mayhem and chaos to connect with the right people, fast because you need to get the right people onto your list to ensure your business has a chance to grow.
Your list essentially forms the backbone of your business. Without it, you wouldn’t be able to create a consistent and predictable revenue and you may find yourself in a fight or flight situation that no business owner wants to be in.
The key is to get your most ideal clients- those who truly resonate with your work- onto your list and keep everyone else off. Doing this takes a specific understanding of how to identify this person immediately, and this is no easy task. If it were, everyone would have a thriving business making millions of dollars.
The truth is that it’s not easy, which is why 90% of small businesses in the U.S. fail each year. But the silver lining is that it is easy to learn how to approach this task, especially when you have the right person helping you to do so.
Luckily, I have had the privilege of working with a mentor who knows exactly how to uncover the true ideal client of any business, and to do so in the most genuine, honest way possible. You may have heard me talking about him all last week, as I just spent several days working with him and his team on fine-tuning my own approach to better serving my ideal client.
Ryan Levesque is the man I’m speaking of, and luckily for me and you, he has created a free training on how to apply the ASK Method step by step in your art business. It’s one of the most comprehensive trainings I’ve ever seen, and it’s completely FREE. And because I’ve been working side by side with Ryan and his team, I’m able to offer it to you FIRST, just as Ryan has released it for viewing.
So without further ado, go to bit.ly/asklaunch to get the training right now!
We’ve been looking at how to create a thriving business with your art, your way and the steps necessary to take in order to ensure you have a solid financial plan in place that cannot fail you. We've discussed how to clarify your verticals, how to identify your ideal client and how to establish the financial baseline of your business. The big question though is how to tie all of these together to make them work for you, and more importantly, how to figure out where to begin!
Creating harmony between your work and your business is the key to creating a lasting, sustainable income with your work. Knowing how to balance the business side of your art while creating the work you’re meant to do in the world is the way to ensure you have a lasting foundation upon which you can grow and prosper continuously.
Yet let’s take a look at what the word harmony really means to those of us who strive to create the best work that we can in the world. When you create a piece of art, think about the ebbs and flows you go through while in the process of creation. There is a feeling of the unknown, never knowing where exactly you may go with what your initial idea is, where it will take you, what unexpected turns you may make along the way that could cause you to shift gears completely, making something completely different than, yet more in line with, your original intention. This is where the magic happens because you are confident about one thing:
Nothing is certain within an act of creation.
Staying with your creative process, trusting the adventure it takes you on, is what ultimately results in creating harmony for your life as an artist.
So what gives you the confidence to move forward each time you take on a new art project, knowing you are walking directly into the absolute unknown? Being sure of your craft allows you to dive in, or step in gingerly, to begin each time. You have honed your craft enough to know your starting point, and you know there is more to learn each time as you allow the creative process to guide you. You expect to learn new ways that you hadn’t explored or discovered before by trusting your instincts and giving yourself the time you need for the work to come into fruition. There is no linear sense of time as we think of in the day-to-day world when you’re working on your art. Instead, time becomes relative to the work itself, even when you are working on a deadline.
The same holds true for your business. There is absolutely no difference in the way you approach your art and the way you approach your business. Your business grows based on the way in which you shape it, mold it and alter it to suit your needs, your lifestyle and your purpose in the world. The only reason you may not feel this way is because you don’t have the same solid set of techniques to apply to your business that you have with your art, so you feel stuck with how to grow it. You feel discord.
The one single fact that many of us as artists tend to misunderstand is that running your business is a creative act in the exact same way as your art. It is as malleable, waiting to be shaped by your hands, at your will. The reason it may not seem this way to you in this moment is because you may not yet have the tools you need to craft it, and so you feel you cannot yet begin.
The good news is that whether you realize it or not, you’ve already started! Your art, by default, is considered a business if you’re making an income, and if you’re not making an income directly from your art you still have the business structure in place and simply need to learn how to fill it in and build it up. Once you have the basic tools- and there are only a few essential ones necessary to run a business that thrives- you then have the ability to put those tools into action to create your business, your way. To make it thrive in the way that makes sense for your lifestyle and for the work you were meant to create in this world.
There is one finite answer to determine where exactly you need to begin:
Right now, in this moment.
This very moment is where you can build upon what you have already so masterfully laid out for yourself and the life you are in the process of creating. This is where you choose which tool to pick up next and learn that will help guide you to filling in the blanks that are missing for your business as an artist. This is where finding the harmony between your business and your art begins. This is where you fine-tune the discord into a breathtaking harmonious tune.
There is one of three major places you are right now:
1. You don’t yet make enough to cover your basic expenses.
2. You are making enough to cover your basic expenses but now need to take your business to the next level of development.
3. You have a thriving business and need to determine your next step to fulfill your larger purpose for your life as an artist.
Regardless of where you are, the One BIG question I get from artists serious about growing their businesses is how do you figure out what to sell without knowing what a person wants? This is such an important question because the truth of the matter is that people actually don’t know what they want- if they did, they would be able to tell you exactly what kind of art to create or services to offer. However, everyone, for the most part, knows, without question, what they DON’T want. And this is a very important distinction to be able to make.
This is why I use the ASK Method in my business, a methodology developed by bestselling author and business developer, Ryan Levesque. And this week I’m going to be sharing with you an invaluable training Ryan has put together to show you, step by step how to apply the ASK Method to your art business to align your work with your most ideal clients. So be sure to tune into tomorrow’s Episode 122: Why Your List Can Make Or Break Your Business to find out how to access this free training now.
When you think about running your business as an artist, do you ever worry that it will overtake your time in the same way a survival job can? Do you hesitate to take action because you imagine it will take away your joy while trying to create your work? Do you wonder how you will be able to manage it without dreading the work it could force you into?
There is one major difference between a business and a job that, once you understand, can help you avoid falling into a joyless rut once and for all. A business is a series of projects designed to yield an exchange of value-for-value. It offers a product or service to those who want or need it for an exchange of value in the form of money. Each project needs to be broken down into bite size pieces in order to be carried out and executed successfully.
A job, on the other hand, is a bite-sized portion of a business project that requires consistent, repetitive action to be taken over a period of time. If the job is done as needed, the project can be carried out successfully. Each job within a business is designed to help execute a small part of the bigger whole.
The reason your business could ever start to feel like a job is when you run into a problem that you may not know the answer to. This can cause a feeling of chaos, as well as not being sure what action to take. So the most common approach is to start taking the same action you had been taking, hoping it will lead you to better results. However, taking the same action in hopes of seeing different results is the beginning of the end of your joy! Because this type of action leads to keeping yourself and your business in the exact same place- the exact definition of a job. It is this pivotal moment that your business has an opportunity to grow, which is exactly what it is meant to do, and it’s a matter of stepping back enough to assess what it really needs and how to bring that to it so it can expand.
The place where almost every small business owner struggles the most with- 90%, to be exact- is discovering their most ideal client. This holds true for every art business as well- even those where you don’t sell product but instead your services as an artist, like actors, graphic designers, and choreographers. Knowing how to discover your true ideal client is the key to building a business that has found that sweet spot of consistent and predictable revenue from clients who love and resonate with what you have to offer.
This is exactly why we as artists are cut out to run the most successful businesses with our work. Like any creative project, you often have to walk away to consider why what you’re doing is not working, search for answers, and come back to it when you’re ready to try something new. There is always an answer that will work well for you, and you often find it through a variety of resources. This is part of the artistic act of creation. This is also the exact approach the most successful business owners take in order to allow their businesses to thrive. The moment you look at what is not working is the exact moment you enable the space for growth to continue.
I have spent the last nine months working side by side my mentor, Ryan Levesque, author of the book ASK. and creator of the ASK Methodology, which has become the most refined method of discovering your true ideal client on a special training for you to use this method to uncover your true ideal client, and that training is coming up this week! I can’t wait to share it with you, so be sure to mark your calendar for Wednesday, July 5th and listen to Artists In Business Podcast Episode 122 for details on how to access that training.
I had a specific mission on my mind when I first came to New York City to pursue my passion for writing and performance. I wanted to ultimately work with the best of the best, hone my craft, develop my own persona and technique and honor the gifts I was given that gave me the ability to thrive in the arts. I also wanted to live happily, in the style I could call my own, supported with a beautiful place to call home, a healthy lifestyle and all the necessities I needed to look, feel and perform at my best, at all times. And then, ultimately, I wanted to give back, as much as I possibly could.
Does this sound familiar to you? Did you have similar desires for your own life, and felt it was not too much expect?
Your WHY is the key to finding success in your business with your art. Let’s dive into how and why in the episode right now.
I was recently talking with Kris, an artist in the Artists In Business Insider Group, my private membership group for artists who are actively working on taking their businesses with their art to the next level of revenue growth, who was telling me about some reservations she is having about creating her first online course.
We talked about how her idea is solid, and how qualified she is to teach the material but she’s not yet completely certain about who she will be teaching it to, and what details she has yet to figure out based on what those students need and want.
Plus, she’s never created an online course before and the thought of it felt a bit daunting, which is completely understandable.
So she thought she might need to wait before creating the course until she gathered more information.
This is the opposite of what a business owner in this position should do for one simple reason:
If you wait, you keep others from experiencing what you have to offer and giving you feedback on how to improve it tweak it and take it to the next level.
There is SO MUCH that goes into creating a strong online course, and the transformation you can enable people to experience has very little to do with the look and feel or design of the course.
It has everything to do with the quality of training you offer. Let’s dive into that now in this episode.
Did you know that 90% of small businesses fail every year in the U.S. in large part because they don’t have a financial plan in place for their businesses that is designed to create predictable, consistent revenue?
You may have known that from being a member of the Artists In Business community because this is something I talk about all the time.
However, if you’re a member of the Artists In Business Insider group or the 14-Day Art Biz Challenge group, you also know that one of the largest factors that contributes to ensuring your financial plan for your business actually brings you results is knowing, without question, who your true ideal clients are.
And, if you’ve listened to my episodes 115 and 116 of this week, you know how truly difficult it can be to uncover who your true ideal clients are- and that those 90% of businesses that fail have owners who have not truly uncovered their true ideal clients.
So I want to put a stop to that once and for all for all artists who are serious about growing a business with and for your art. Because if you don’t have this dialed in, you are likely missing the mark BIG TIME on WHO truly resonates with your offers, and furthermore how and where to find them.
Let’s dive into that in today’s episode.
ASK, by Ryan Levesque
Download ASK for free with the Artists In Business free audible.com trial:
One thing I learned very fast when I started my first business was the importance of having a mentor.
When I launched my first company, called Love and Water Designs, I had no idea why my marketing plan didn’t take off, or why my offers weren’t converting into sales. I had a t-shirt company that so many people were excited about and seemed enthused by, but my sales were too low to carry on past the first year.
I had consulted business owners about my business plan, all of whom thought everything “looked good!” But I knew I was missing the mark, big time, and didn’t know what to do about it.
If you know me, or know my story, you may know that I then met a man named Roger Webster who was responsible for bringing me on as his online marketing director for his PR company, after telling me he believed in me and looking carefully at my marketing plan for my first company to see where I had gone wrong.
Roger saw something that no one else saw upon first glance- that my marketing plan did not have a financial plan attached to it to support its goals. This was the sole problem I was having in my business that caused it to shut down.
He then guided me on how to put together the kind of plan that would bring inevitable results if all the pieces were working together properly. And he sent me on my way to implement that plan for his largest client- The American Cancer Society.
“I believe in you!” he said, right before he boarded a flight to Paris, leaving me alone to execute this plan with the vice president of the ACS.
This lead me to understand the importance and skill set I needed to choose the right mentor to grow my business with my art, and help other artists do the same, which is what I’d like to share with you today.
ASK, by Ryan Levesque
Download ASK for free with the Artists In Business free audible.com trial:
Are you wondering how to begin to determine who your ideal client is before you’ve had a chance to sell many (or any) of your offerings? Do you feel like you’re in a catch-22 because you don’t have your business up and running yet, so you’re not sure whom to focus on as you venture out to make your first offer? Or maybe you are selling your offers already, or getting hired to work as an artist, but know you could narrow down your ideal client profile even more to create a deeper, more fulfilling and prosperous pathway for yourself and your business?
If you’re feeling any of the above, there is good news, and then there is better news, about how you can begin to pinpoint who your ideal clients are now, regardless of where you are on your journey of building your business as an artist. There is a simple equation you can follow time and again, no matter where you are on your journey of creating the work that shapes your life's mission.
The good news is that whether you have started to make offers for your work or not, you can begin to uncover who your ideal client is based on information you have right now. This is the creative side of the ideal client equation.
The better news is that once you have uncovered the fans of your work, you can then understand exactly what each of those people need from you and why they need what you have to offer. This is the business side of the equation.
In this episode I cover the top six questions you need to ask that will uncover your most ideal client in your business with your art.
ASK, by Ryan Levesque
Download ASK for free with the Artists In Business free audible.com trial:
Shauna is a self-taught artist, writer, and speaker with a special focus on self-care and living an unapologetically creative life. Because she knows how challenging the path of the creative can be, she has become dedicated to supporting other creatives with the tools and resources they need to constructively face resistance from their environment and – more commonly – from within themselves. She does this and creates art under her public artist persona Cat De Pillar.
In our discussion, Shauna reveals how she discovered her true ideal client- and how the process toward making sales consistently is connected to your willingness to deepen your relationship with those few who resonate the most with your work. If you’re an artist who worries you won’t be able to find enough clients to keep your revenue consistent and predictable, this episode is for you.
Shauna’s Book Recommendation:
I recently posted a Daily Art Bite on my Facebook page with this quote from Georgia O’Keefe:
“To create one’s own world, in any of the arts, takes courage.”
So many of you responded to it so favorably that it reminded me how important the Blue Ocean Strategy can be for every artist and every business owner, so much so that I wanted to share it with you today as a follow up to Georgia O’Keefe’s words that resonated with you so deeply.
The Blue Ocean Strategy is a practice developed by Renée Mauborgne and W. Chan Kim about how to make competition irrelevant by creating your own, uncontested market space with your business. It is truly the single most compelling perspective I have ever taken in my life as an artist and business owner, so much so that I attribute the entire life force of my business to it.
Get the Blue Ocean Strategy free on Audible by clicking here!
Rebecca Schweiger is the owner The Art Studio NY, New York City’s #1 art school for all ages and levels, offering nearly 100 art classes weekly that offer the joy of authentic self-expression, creativity and stress-relief. The studio inspires students to release their creativity while creating a more fulfilling life making art they love. In her more than 15 years of teaching art to people from all walks of life, Rebecca has honed her ability to bring out the creative spirit in anyone. She KNOWS that everyone is truly creative.
Rebecca's new book, Release Your Creativity from Sixth and Spring Publishing, teaches everyone how to create meaningful works of art with 15 step-by-step painting and mixed-media projects designed to get their creative juices flowing—no previous art experience required. These hands-on projects, coupled with inspiration and encouragement, help beginners explore and develop their individual expression. With her warm approach and nurturing sensibility, Rebecca shares the thrill of putting paint on canvas and the freedom of releasing your distinctive vision in your daily life.
If you’re an artist at heart who is ready to tap back into your creative flow, or a working artist who simply needs a new direction for your creative juices, this episode is for you.
Get Rebecca’s Book, Release Your Creativity, on Amazon by clicking here!
Are you overwhelmed when you think about how to market your work as an artist? Have you looked into marketing courses and found an endless abyss of information that seems to go on for days about how to include your website, every social media platform, Google ad words, lead magnets, content, video series and something called a marketing funnel, which requires a six-week course alone to learn how to set up?
All of this can become absolutely maddening, especially when each course promises to bring you the best results and grow your business in a record amount of time, and every coach promises to help you stay “motivated” enough to keep on going! Before you know it, you’ve invested a TON of your hard-earned money into courses, programs and coaching only to find you’re armed with knowledge you don’t know what to do with, and feel more confused than you did when you started.
The truth is none of what you learn in those courses matters if you don’t have the one core element in place that makes any marketing plan result in profits.
I learned this lesson the hard way, and I share with you here how I turned that around and began making six figures.
Do you ever wonder how you will be able to create a sustainable income with your art without sacrificing an incredible amount of time doing something that does not seem to coincide with the work you know you’re meant to create as an artist? Or do you wonder how to save enough when you make a large amount of income at one time and don’t know when the next opportunity will arise?
Many artists I know are faced with a daily struggle of trying to figure out how to create consistency in their lives financially. This becomes especially true when working various survival jobs. They can seemingly lead nowhere, in either the short or long term. And worrying about it so much becomes an incredible drag, especially when you can’t get it off your mind, day in and day out.
In my last live online training, we discussed three powerful action steps to take to create a solid financial foundation for your business with your art, your way. These steps are based on the three fundamental steps any successful business owner takes in order to establish where they are financially. They look at how much they have when they start their business, how much they need to bring in to meet their basic needs and what they need to sell in order to get those needs met.
When I was running two businesses I learned very quickly that I needed a better system in order to get things accomplished. I originally thought I needed to better manage my time- but quickly learned you can’t actually manage time; it was managing my projects that I needed to tend to.
Managing your projects is the only way you can learn to shave off the time you spend in your business and more time on your art.
I have a special guide to walk you through to help you better manage your projects and save a ton of time in that process.
Download The Artist’s Guide To Saving Time And Being More Productive
Nicole Antoinette is the host of Real Talk Radio, the podcast that's filled with refreshingly honest conversations about the wonderful mess of being human.
Nicole believes that in a world that's hell-bent on selling us things to "fix" ourselves, we needed a show that represents those who just want to talk about things that matter to them. So during each eight-episode season, she sits down with a wide range of beautifully imperfect people - athletes, writers, entrepreneurs, parents, coaches, activists, adventurers, artists, and more - to dive into the truth of what’s really going on in their lives.
I had the privilege of talking with Nicole about her journey in building the show, and what she did to strip away absolutely everything that didn’t matter to her in order to create a business she absolutely loves in every way. If you’re wondering about how you can get more to the heart of what drives your work as an artist and build your business in tandem with that, this episode is for you!
Nicole’s Book Recommendation:
Download for free with the Artists In Business free audible.com trial: www.audibletrial.com/artistsinbusiness
Christy M. Johnson is an artist, encourager, and whimsical caretaker of dreams. She helps people explore their personal stories through imagery. Her background in art therapy informs her mission to change the world through creativity. She believes while anything is possible in life, EVERYTHING is possible in art.
In our talk, Christy shares some incredibly moving stories about how your own art can help uncover your deepest purpose in life, at every stage, regardless of your circumstances. If you need a reminder as to where to look to find the intrinsic value in your own work, this episode is for you.
Christy’s Book Recommendation:
The E-Myth Revisited by Michael Gerber
Download for free with the Artists In Business free audible.com trial: www.audibletrial.com/artistsinbusiness
One of the main issues most artists have in growing their businesses with their art has to do with their confidence in creating a strong stream of revenue for a particular offer.
Regardless of the reason, your confidence around what you need to do to create a consistent, predictable stream of revenue (and then multiply that) depends on three factors:
Your Why Story is the story that motivates you to get up every morning and create the art you create. Where does that motivation come from? Once you can put that into words you now have a clear understanding of exactly what those who resonate with your work are resonating with. It’s actually not the work itself they’re resonating with, but the energy behind it, that motivates people to buy your work or hire you as an artist. So the clearer you are about your Why, the clearer you will be about why people resonate with it, and the value of your work will become apparent.
Your relationship to money dictates the entire financial side of your business. Sure, you do need to understand how to construct a financial plan that suits your personal and business needs and enables you to generate revenue that supports both, but you will never be able to get there until you uncover your relationship to money. This is the single factor that we underestimate the most and is one of the largest contributing factors that causes almost 90% of small businesses to fail each year in the U.S.
Your awareness of your true ideal client has to do with how in touch you are with your Why, and with your relationship to your money, because those who resonate with your work and want to pay you for it are those who have a need or “pain” in their lives that they believe your offer can alleviate. And when they come into contact with that, they are willing to pay what you ask for your offer- price does not matter. Value, reciprocity and trust do.
If you want to dive deeper into these three areas of business growth, then sign up now at alexisfedor.com to take the Art Biz Quiz, and receive curated content on how to put these three factors to work for you to help you create the kind of consistent, predictable revenue streams you need to build your business with your art, your way.
Russell Lundstrom considers himself a serial entrepreneur with over 30 years and 21+ businesses behind under his belt. He is a dedicated father and husband, and is passionate about how direct marketing affects people on a one-to-one basis.
In our discussion we talk about how to stay motivated and inspired to build your business with your art by connecting to your clients and impacting their lives with the value your art has to offer them.
Russell’s Book Recommendations:
The E-Myth Revisited by Michael Gerber
80/20 Sales And Marketing by Perry Marshall
Download these books for free with the Artists In Business free audible.com trial:
Katya Sarmiento is the co-founder of Bots For Business and an expert in technology, systems, and operations. She helps Entrepreneurs implement effective Lead Generation by systemizing their ability to automatically bring in new customers. Who wouldn’t want that?
Specifically talking BOTS, Katya helps build systematic experiences that allow you to qualify, engage, and interact with your leads in a 1-to-many way, that feels like a 1-to-1 experience.
Combined with Scott Oldford’s marketing and sales genius, this allows you to grow your business in a sustainable and scalable way, giving you a new found power of adding revenue and profit to your bottom-line. She’s really the tech genius behind it all.
In our discussion, Katya gives some concrete examples of how artists can begin to use bots in your marketing to bring you closer, faster, and in the way you most desire with your true ideal clients. I promise you won’t want to miss this!
LINKS:
Facebook Page: http://www.facebook.com/botsforbusiness
Facebook Group: http://www.facebook.com/groups/botsforbusinesscommunity
Twitter: http://www.twitter.com/botsforbusiness
Periscope: https://www.periscope.tv/botsforbusiness
Instagram: http://www.instagram.com/botsforbusiness
Youtube: http://www.youtube.com/channel/UCH7099JYhGULFwEAv5X80bg
Pinterest: http://www.pinterest.com/botsforbusiness
LinkedIn: https://www.linkedin.com/company/bots-for-business
Special Gift (A collection of all current Bots for Business resources):
Katya’s Book Recommendation:
Loyalty To Your Soul by H. Ronald Hulnick, Ph.D. and Mary R. Hulnick, Ph.D.
Big Magic by Elizabeth Gilbert
Download Big Magic by Elizabeth Gilbert for free with the Artists In Business free audible.com trial: www.audibletrial.com/artistsinbusiness
When I was little, I drew a picture of our house and the yard. My father looked at it and told me the only thing wrong with it was that tree trunks aren’t brown.
And that began a life-long lesson in perspective for me as an artist that has guided me in going against the grain and making decisions that have helped me to follow fulfilling my vision as an artist despite any odds I’ve been up against.
Jenny Blake is an author, career and business strategist and international speaker who helps people organize their brain, move beyond burnout, and build sustainable, dynamic careers they love. She is the author of PIVOT: The Only Move That Matters is Your Next One (Portfolio/Penguin Random House, September 2016), and Life After College (Running Press, 2011).
In our talk, Jenny addresses some of the most transformative “pivot” steps you as an artist can take to become more productive and save more time while growing stronger revenue streams in your business with your art.
LINKS:
Jenny’s Site: http://www.pivotmethod.com/
Jenny’s Book Recommendations:
PIVOT: The Only Move That Matters is Your Next One by Jenny Blake
Life After College by Jenny Blake
Download these books for free with the Artists In Business free audible.com trial: www.audibletrial.com/artistsinbusiness