I want to talk to you today about the importance of your Why Theme!
Now is the time to really dig into how to establish your Why theme in your business plan. You can do this by joining my Profit Canvas Free Training that starts on April 15th.
If you are interested in joining then go to the link in my bio or to:
http://bit.ly/pc2019training⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
You’ll want to get into the group NOW as I am giving precursor lessons to get you prepped up for it and ready to go. You don’t want to miss it!⠀⠀⠀⠀⠀⠀⠀⠀
What we are really going to look at is your Why theme and how it fits into creating an online business with your art that will bring you consistency and predictability by establishing what is called your Profit Ladder. ⠀⠀⠀⠀⠀⠀⠀⠀
Your Why theme is the real theme or purpose behind your work as an artist. The reason that is SO important is because not only are your ideal clients resonating with that purpose but it also helps provide a compass for you make the right decision on where to take your art business next.
I’ll be sharing a case study this week of an artist who has used her Why theme to create her first $1000+ online and who’ve gone on to create high 5 and 6-figure businesses with her art.
This story will blow your mind!
This story will be so inspiring because it all started in the same position most of you are in now. Having some idea of who to sell to but not really completely having a clear idea on who their ideal client is. They did not know much about tech or really anything about marketing online.
I’m going to go over all those steps that these artists put into effect. It all started with a Why theme, which we go over in the Profit Canvas training.
Make sure to join the training to learn more about this process.
Today I want to talk about the importance of making an offer that sells by leading with your theme.
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Last week we were talking about how to take the first step to fulfill your good, better, best scenario. If you want to know what the good, better, best scenario is just go to the link below!
http://bit.ly/aibbarriers
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The scenario helps you set-up a revenue goal for yourself that begins just outside of your comfort zone. This means you can actually ease yourself into making a certain amount. Then before you know it you are reaching the goal that you never thought you would be able to!
I’ve seen this happen with my own business as well as with many artists that I have worked with time and time again.
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In last weeks discussion, we talked about you making an offer for the first time. It was all about just putting an offer out there. This could have been by the signature in your email, via social media, or by emailing a friend or family member with “here is a piece or an offer I have and here is the theme behind it. If you happen to know anybody that would be interested please share.”
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Now the reason it is so important to share the theme instead of the offer itself is because that is what people are truly resonating with.
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I have the most incredible story to share of my own of how I learned that lesson the hard way at a very young age. I never forgot it!
CLICK HERE to hear about that lesson!
Please share your theme below in the comments below.
Your theme comes from you WHY! This is a very important component to understand in your art business.
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I have a free training coming up, starting on April 15th called the Profit Canvas free training where we go into detail about your Why story. It is where we establish your Profit Ladder for your business. The foundation of this begins with you discovering your Why story or your Why theme.
If you are interested in being added to the Profit Canvas waitlist go to the below link:
http://bit.ly/pc19waitlist
Here is the bottom line, to market online with integrity and in a way that you feel great about and also in a way that your ideal clients are excited about you have to lead with your Why theme! You do not lead with the offer itself. The reason is because people are actually drawn to your work because of the Why theme first and then the work secondly.
Your Why theme also contextualizes for them what is so important in their lives that resonates with them about this piece or about this offer.
It is a two-way street. And a win-win situation when you lead with your Why theme.
In preparation for the Profit Canvas training coming up on April 15th post what you consider your Why theme in the comments below the video.
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Next week I’m going to talk about why your Why theme is so IMPORTANT to create a business with your art that has revenue of high 5 or 6-figures that is around for the long-term. And that also creates consistency and predictability.