Yuri Cataldo is a Yale-trained set/costume designer with over 100 design credits. He is also the founder of the award winning bottled water IndigoH2O, and the architect of a College program focused on art and business, and the marketing director for a tech start up, and host of the "Advance Your Art" podcast. He is an expert at taking an artist’s story- your Why- and breaking it down in a way that immediately gets the attention of the kind of press that can help your art get in front of your most ideal clients, quickly and easily.
This is a discussion every artist will want to take notes on, so get ready for a jam-packed session of actionable tips, now!
LINKS:
Yuri’s Book Recommendation:
The War Of Art, by Steven Pressfield
Download this book for FREE with the Artists In Business free audible.com trial:
www.audibletrial.com/artistsinbusiness
Sarah Grear has personally written copy for over 200 businesses from startups to 7 figures. She has produced copy for digital influencers including Amber McCue, Hilary Rushford, and Rick Mulready. As a copy conversion expert, speaker and published author her focus is on helping entrepreneurs turn online lookers into buyers with persuasive writing.
In our discussion, Sarah explains why the money in your business is in your copy and talks about what it takes to create the kind of rapport with your most ideal clients online in order to establish relationships based on integrity and repeat customers. Artists, you don’t want to miss this!!
LINKS:
https://www.facebook.com/CreativeCustomWriting/
Sarah’s Book Recommendation:
The Thank You Economy, by Gary Vaynerchuk
The Go Giver, by Bob Berg
Download either of these books for FREE with the Artists In Business free audible.com trial:
www.audibletrial.com/artistsinbusiness
Natalie Elisha is an estate and asset protection attorney in NYC focused on preserving her clients wealth. She deals in asset protection on every level, even with those who feel they don’t yet have enough to protect. She chose this career path after experiencing a near fatal accident that showed her first hand how necessary it is to protect your assets early in life, especially when you feel you have too little to protect.
For those artists who are currently living pay check to pay check or feel you don’t have enough to consider protecting, listen to this inspiring and truly motivating conversation about why that is not true, and how protecting your assets now can actually lead to growing your income and revenue as an artist in business.
LINKS:
Natalie’s Book Recommendation:
Download this book for FREE with the Artists In Business free audible.com trial:
Kellie McCants is an actress and budding writer who also enjoys reading books and researching various subjects; and is a big animal-lover. In a nutshell, Kellie is simply a student of life.
For every artist who feels your multi-passionate personality pulls you in too many directions to possibly focus on any one business, this is a conversation that will prove that those talents can be utilized as a strength in your business and motivate you to use those passions to create the business that is right for you, and only you.
LINKS:
Kellie’s Book Recommendation:
What You Think of Me Is None of My Business by Terry Cole-Whittaker
Jennifer Hazelwood has been a dance instructor for over 16 years. In 2011 she started a dance program in a private school, Cape Henry Collegiate, for ages Pre-K through high school. This program went from zero to over 100 students in under a year and is a growing part of the performing arts in the school. In September of 2015 (along with her husband, Wayne), Jennifer opened her own dance studio, First Landing Dance Center. FLDC has regular classes as well as a competitive dance team that has already won national titles. The team is looking forward to an exciting and successful 2nd year! She was also one of my closest and dearest friends in undergrad, where we were dance majors together.
For any artist who doubts they can fulfill the vision they have in their hearts by starting a business with your art, this conversation will surely convince you otherwise.
LINKS:
Karen Garrett is an artist specializing in whimsical and spiritual inspired art. She enjoys exploring different materials and combining them in unique ways. Her vision is to create vibrant, unique art that expresses love and an individual personal vision.
Karen has a passion to create for those who desire a personal representation and connection to their spiritual path and Divine Spirit and she is also an artist who has full confidence in the inherent value her art brings to people’s lives, and has trusted that to overcome her own self-doubt and build her business, her way. For those who are on the fence and need a good, motivating, “just do it!” kick of inspiration, this episode is for you!
LINKS:
Karen’s Book Recommendation:
Carolyn M. Smith is a graduate of Fordham University at Lincoln Center and the Drama Division at Juilliard. She has worked with Kevin Spacey and Robin Wright on “House of Cards” in the recurring role of “Willa Penton”, Oscar Award-winning director Steve McQueen for HBO’s “Codes of Conduct” and has guest-starred opposite Viola Davis in "How to Get Away With Murder".
She also has a coaching business called AspireHigher Coaching, which she started while still at Juilliard to help students applying to conservatory and college theatre programs. This business, and her incredibly successful career came about the moment she decided to follow her heart and audition for Juilliard, a path that she knew she had to follow in spite of the high odds she faced. If you’re an artist who is experiencing doubt in any way about how following your heart can lead to your empowerment and success, then this conversation is a must!
LINKS:
https://m.facebook.com/AspireHigherCoaching/
Carolyn has found this article especially uplifting as a woman of color going after her dreams:
Carolyn’s Book Recommendation:
The Artist’s Way, by Julia Cameron
Download this book for FREE with the Artists In Business free audible.com trial:
Maryanne Morrow is a 20-year veteran of the financial, marketing & advertising industries having worked with Standard & Poor’s, BNP Paribas Asset Management and The Wall Street Journal. She is the CEO and Founder of SurgeXLR, a company that focuses on monetization traction with enterprise customers and an active angel investor.
Here, Maryanne talks with me about the importance of leading with your own story, and how Viola Davis made a heartening impact on her firm belief that leading with what you are passionate about and sharing that boldly with the world is your true key to success. Artists, you can’t afford to miss this episode!
Michael Potts is a successful working actor in New York City, with credits including playing opposite Matthew McConaughey and Woody Harrelson in HBO’s True Detective and the role of Brother Mouzone in The Wire. On Broadway, Michael originated the role of Mafala Hatimbi in The Book of Mormon and his New York stage appearances include The Tempest, Richard III for which he won the Falstaff Award, Arms and the Man and The American Play for which he won the Obie Award.
But he wasn’t always the consummate professional you see today- in fact, when he first started auditioning for roles, he had to be coached, as most actors do, on how to treat each audition like a business. And once he learned to do that, he was able to let his creativity take over and win him roles. For every artist struggling with how to combine the business side of your vision with your art, this episode is for you!
Carey Van Driest is a working actor in New York City, with TV credits that include Homeland, Bull, House of Cards, I Loved You But I Lied. Her theater credit include but are certainly not limited to Othello, Reckless, The Winter’s Tale and The Importance of Being Earnest.
On the business side of acting, Carey has not been afraid to think outside the box and dive into collaborative business projects that allow her to use her training in classical theater to make a huge impact on communities far and wide. If you’re struggling to figure out whether your artistic idea is worthy of creating a business around, let this discussion prove that it, in fact, is.
Mia Davis is a visual artist and animal lover who creates whimsical abstract pet portraits. Her paintings are intuitively created to capture to spirit and personality of each pet. A portion of proceeds goes towards local animal shelters in Atlanta, Georgia.
As an Artists In Business Insider, Mia has begun to build a thriving business with her art, after making the decision that pursuing her art was what she wanted to build her business around. Since she made that decision just a few months prior to this recording, incredible opportunities have begun to appear for her. This is one inspiring talk you don’t want to miss!
Laura Phillips is a strategy coach with a decade of digital marketing experience working with brands all over the world. After growing her own successful agency, she now coaches business owners how to confidently implement a winning digital marketing strategy in their business and how to become more visible online.
Laura’s expertise is combined with her tenacity for building a business herself when she was a single teen mom, knowing she wanted to fulfill the vision she saw for her family. For those listening who feel like the path you want to take for your business with your art is too daunting to embark upon, here’s a dose of inspiration to turn that thinking around!
LINKS:
http://www.lauraphillips.co.uk
Laura’s Book Recommendation:
#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
Download this book for FREE with the Artists In Business free audible.com trial:
Amanda Steinberg launched DailyWorth in 2009 to bring a fresh voice and an outsider’s perspective to personal finance. Oprah selected her to the exclusive SuperSoul 100, and Forbes named her one of twenty-one New American Money Masters. Amanda has also appeared on GMA, Today, CNN, and MSNBC.
She founded the new digital investing service, WorthFM, which received front-page coverage in The New York Times Business section.
She's also the author of Worth It: Your Life, Your Money, Your Terms a brand new book coming out this February, 2017.
Dailyworth.com and Worth It both help to contextualize the importance and necessity of this incredible revolution we are all able to take part in. Listen now to this incredibly inspiring and motivating discussion, and how you can get Amanda’s book for free right now.
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Matt Hoverman is an Emmy-winning writer who now writes for his second award-winning TV show on the Disney Channel. But his first business as a writer and actor was born from his desire to help other artists create solo shows that allowed them to tell their true life stories and share them with audiences far and wide.
This idea Matt had was discouraged by many of his peers and mentors, but he knew he was onto something and decided to see it through regardless of the odds. As a result, Matt now has one of the most successful solo show coaching businesses that has nurtured solo show performers into almost every festival, stage and venue around the world. His students have won numerous awards and gained incredible accolades that have helped to catapult their careers. Matt personally coached me into bringing my first solo show to the stage and I’ve never had such a rewarding experience as an actor and writer as a result.
For every artist who has doubts about whether the right path is to stay true to the vision you have in your heart, you don’t want to miss this.
Rachel David had an extraordinarily successful career as a television journalist for an entire decade when she one day found herself out of a job as her company needed to make serious cutbacks. That same week, her boyfriend broke up with her, and she found herself completely at odds with what to do next, so she made a YouTube video as a way to express her feelings and ask for advice from anyone listening.
That one video launched an entire new career path for her as it went viral, and she now has a new business that she could have never anticipated she would run.
For every artist having doubts about whether you can grow your business by taking the curve balls life throws your way and turning them into gifts that help build your business, your way, this discussion is for you, as Rachel used direct outreach and her own connections to take that ball and run with it. This is one inspiring discussion you don’t want to miss!
Sophia Remolde is a multi-disciplinary artist who combines her work as a dancer, choreographer, writer and healer into the work she is called upon to create. She wasn’t always sure, however, how she was going to manage the business side of her work in a way that would not take away from her focus on her art while enabling her to build a business that supported her work every step of the way.
As a member of the Artists In Business community, I’ve had the privilege of watching her create a business that has, over the last two years, taken her work to a whole new level of development and compelled her to travel around the world. She now has now developed her own Pilgrimage course that allows others to go on these journeys with her without leaving their own homes. For every artist who has doubts about whether they can create a business that works for your specific and unique style and circumstances, this episode is for you.
Tanner Lawley is an artist in Dallas, Texas with a hugely successful career and gallery that houses his paintings and other artists he wants to promote.
But Tanner had a tough childhood that lead to some unfortunate incidents in his past and decided to pursue art when he decided to turn his life around for the better. When he first started he had a large learning curve to get past, and was discouraged from pursuing art altogether by some artists he admired. But he knew in his heart this was what he wanted to do so he decided he would paint every day and never give up. His chosen subject? Love. Have a listen to what happened as he painted his way into a new life, a new business and a new outlook on what it means to have a business that thrives.
Jay Morelock is an economist who focuses primarily on economic releases, Federal Reserve policy, fiscal policy, and geopolitical events with a primary focus on the US. He is often featured on CNBC and frequently quoted in The New York Times, The Wall Street Journal, Bloomberg and BBC.
Viewing the economy from the standpoint of the millennial generation, Jay offers an insightful, front-line perspective on the changing face of the US workforce and its impact on global financial markets.
His perspective also offers incredible insight into how artistic businesses can help strengthen the economy and help every artist create the financial life they need to thrive in any economic climate.
Griffin Matthews is the founder of Uganda Project, a grassroots organization that provides free education, housing, mentoring, and basic needs to Ugandan students in order to empower, ignite, and impact global change. He is also the co-creator of Witness Uganda, a musical about his experience with the organization that has had an incredible impact in New York City and worldwide. But just when he thought the show could go to Broadway, a goal he and his partner had for the show, he realized he needed to take an unexpected turn in a new direction, at least for the moment.
For every artist who questions what to do when a so-called monkey wrench seems to get thrown on your path to pursuing your chosen path for your business with your art, Griffin’s story will help reignite your willingness to not only stay the course, but make the absolute best of that course every step of the way. He is an artist who has combined his passion for his work with a commitment to using his gifts to help fill the needs of his most ideal clients. Griffin realized he could find success along the journey toward fulfilling his vision, and that is precisely what staying true to your artistic life can bring.
Feel like you’ll never find a way to organize yourself to make headway in growing your business with your art? Nathalie Davies is an organizational expert who works with big businesses to organize their call centers around the globe, and has built her business by insisting that organization is the key to doing more with less. And she has five tips that help small business owners whip their systems into place in the ways that are right for them. For every artist, this is a sure way to add a new organizational system to your business or improve the one you already have in place. I promise, these tips are game changers.
LINKS:
FREE AUDIBLE TRIAL:
www.audibletrial.com/artistsinbusiness
Nathalie’s Book Recommendation: The Miracle Morning: The Not-So-Obvious Secret Guaranteed To Transform Your Life Before 8am, by Hal Elrod
CLICK HERE FOR THE FIVE STEPS TO A PERFECTLY ORGANIZED LIFE DOWNLOAD